Throughout the years Beachhead has been on the frontier of Demand Generation.  Whenever possible we publish the insights we discover along the way.  Below are all of those insights – no form completion required.


Comprehensive Guides

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Lead Nurturing Guide


10,000 words covering everything you need to know about lead nurturing.

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Lead Velocity Guide


Learn why understanding lead velocity is critical to your startup and how to calculate it.

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Marketo
Guide


The unauthorized research into everything Marketo.

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Why are these all registration-free?

Beachhead runs on referrals and permission-based marketing. But, our best stuff is in our weekly newsletter.

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Top Downloads



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Lead Nurturing Cookbook


Simple and comprehensive, this Lead Nurturing cookbook is for enthusiastic B2B marketers yearning to build an interesting and unique lead nurturing campaign.

Master these useful and stunning recipes to engage with your target audience!

 Download here – no registration

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30 Day Trial Lookbook


Prospects that start your free trial are not just normal prospects. They have an issue that needs to be solved, and a particular interest in your product.

This 30-Day Trial Email Lookbook shows what you need to send to nurture these trial prospects, together with real examples from B2B technology companies that offer trials.

Download here – no registration


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B2B Email Lookbook

We wanted to understand how other marketers were emailing their prospects, so we enrolled in 200+ mailing lists to see what would happen.  The result is this lookbook.  Published two years ago, it is still the top resource to see how other marketers approach your prospects.

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Video and Demand Gen

In B2B you won’t likely see your videos go viral, but can you use them to generate revenue?

In this report we look at the trends in video and demand generation and how you can apply it to your programs.

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Traction Channel Cheat Sheet

There are dozens of marketing channels out there and more everyday.  This cheat sheet offers a quick summary of each channel with examples of companies who used it with success. Spend less time on the wrong channels with this guide.

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Marketo Implementation Checklist

Every week, dozens of marketing automation implementations fail, while hundreds more stall in the adoption. Are you getting everything out of your system?

This checklist covers the eighteen key segments you should consider in your adoption, divided into Technology, People, Process, Personalization, and Iteration.

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